About Us

At the International Etiquette Centre, we specialize in empowering individuals and businesses with the skills and confidence needed to excel in professional and cross-cultural interactions. Led by Elena Brouwer, our Director and Chief Etiquette Officer, we offer tailored training in business etiquette, international protocol, and personal image branding for a diverse and prestigious global clientele.

Elena Brouwer, Director and Chief Etiquette Officer of the International Etiquette Centre, has developed a unique strategy combining business etiquette, international protocol, and personal image branding for a global, world-class clientele. Highly regarded as an authority, Elena travels across the U.S. and internationally as a sought-after speaker, educator, and presenter. Recently, she was quoted in the Washington Post article How Do You Practice Social Distancing on a Plane?

Elena and her team offer corporate training seminars on cross-cultural communication, interpersonal business skills, dining etiquette, and customer service excellence. These programs build confidence and trust while equipping teams to elevate and protect their corporate image. Her engaging seminars and public speaking events provide practical skills for success in both domestic and global business environments.

Raised in the U.S. with Chinese, Spanish, Irish, and Jewish ancestry, Elena’s multicultural background and exposure to diverse customs enable her to deliver exceptional international etiquette training. As she says, "It is what you don't know that will hurt you."

Elena is a certified international etiquette consultant from the Protocol School of Washington, an instructor at the University of Miami, and a certified image and customer service consultant. She serves as an Ambassador of Commerce for Florida At-Large and is fluent in both English and Spanish. Additionally, she is certified by the Women's Business Enterprise National Council (WBENC), one of the most respected certifications in the U.S.

Professionalism, integrity, and diplomacy define every interaction with Elena and her team.

Together with a team of experienced consultants, Elena offers customized corporate seminars designed to enhance your organization’s:

These programs instill confidence and trust in your clients while equipping your team with tools to elevate and protect your corporate image. From interactive workshops to engaging public speaking events, our programs deliver actionable insights for success in both domestic and international business settings.

Elena believes that “It is what you don’t know that will hurt you,” and her mission is to ensure you’re prepared for every professional situation with poise and confidence.