How to Look Your Best: A Guide for Women

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Quick Tips to Look More Polished

Have you ever walked into a room and spotted someone who simply glows? They may not be the most striking person there, yet something about them draws your attention. Most of the time, it has nothing to do with designer clothes or perfect features. It comes from a quiet confidence that shows through in the way they carry themselves.

The good news is that you don’t need a total makeover. You only need a few thoughtful habits that work anywhere in the world.

Here are some simple tips that make an immediate difference.


Start with Your Smile (It Really Is Your Best Accessory)

A genuine smile completely changes how you come across.

When you smile, relax your shoulders. Tension around the mouth and neck can make you look tired, even when you feel fine.


Your Hands Speak Before You Do

Well-groomed hands make a strong first impression.

Smooth, hydrated hands with short nails in neutral shades shows you take care.


One Great Bag Can Elevate Everything

A structured handbag in black, navy, or camel instantly cleans up your overall look.

For evening events, switch to a small clutch.


The Two-Minute Morning Miracle

If you want to look pulled together quickly, prepare the night before. Lay out your outfit, jewelry, and bag so there is no rushing in the morning.

Then keep your routine simple:

  • Cleanse and moisturize
  • Add a tinted moisturizer or light foundation, plus mascara, blush, and lip color
  • Brush your hair and use a small amount of shine serum

Stand Like You Were Born to Be Noticed

Good posture is free, and it instantly changes how people see you.


A Quick Story

A client once came in for an image consultation feeling tired and unsure of herself. We did not make any big changes. We chose a cool-toned lipstick, swapped her large tote for a structured bag, adjusted her posture, and added a classic red manicure. Within forty minutes, she saw herself in the mirror and began to cry happy tears. She said, “I look like the woman I want to be.”

Small changes can be powerful.


Work With Us

If you want to find a signature look that works across different cultures, cities, and occasions, our Personal Image Branding and International Protocol workshops can help. We are here to guide you so you can present your best self with clarity and confidence.

Elena Brouwer

Elena Brouwer doesn’t just teach international protocol — she lives it, breathes it, and packs it in her suitcase wherever she goes. As the Director and Chief Etiquette Officer of the International Etiquette Centre, Elena transforms the sometimes-intimidating world of cross-cultural manners into something exciting, empowering, and — dare we say — fun.

Armed with a certification from the Protocol School of Washington D.C., and with teaching credentials from the University of Miami and Florida Small Business Development Centers, Elena has helped everyone from Fortune 500 leaders to young entrepreneurs feel confident at any table — whether it’s a boardroom in Tokyo or a café in Madrid.
Her background? A global mosaic in itself: Chinese, Spanish, Irish, and Jewish roots, all wrapped up in a U.S. upbringing. Combine that with her bilingual fluency in English and Spanish, and you get someone who doesn’t just talk about cultural awareness — she embodies it.

Elena is also Florida’s Ambassador of Commerce At-Large (yes, it’s as cool as it sounds!). When she’s not speaking on global stages, she’s writing for major publications, quoted by the press, and mentoring future business leaders at the University of Miami. You might also find her at Toastmasters, polishing speeches — or hopping on a plane to discover what makes manners tick in yet another part of the world.
So whether you need to navigate a royal reception or just figure out which fork to use at dinner in Paris — Elena’s got your back.
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